Our experience of a brand is lived in an integral way through all the senses and the audio composed by the melody and the voice that accompany it form the brand sound identity as part of its branding. They build characteristics to identify, recognize, differentiate, remember and it is one more way to link with the emotions of their audience.
In my professional career I have had the opportunity to work on a variety of animation projects, advertisements, character characterization, e-learning, video games and opportunities to intervine at different stages of the process of creating an audio.
I always try to understand what the client wants and at the same time understand what is behind the character, feel it physically, and through the versatility of my voice interpret the best version to transport the viewer to live the best listening experience.
We are convinced that to obtain the best result, there is always a good writing of the script, the correct use of the tones and inflections of the voice of the person who performs the characterization, as well as, the exact mixture of the melodies, the spaces of silence, the style that the brand needs to sell.
The voice in your commercial should sell the product. The narration in your video should guide the visual story, not distract from it. The elements of your podcast should form its identity. Don’t allow subpar audio to cloud your production. Let it shine.